Why a Human-Centred Approach Matters

Thursday 13 September 2018, 12:30 – 2pm AEST

ASIC Deputy Chair, Peter Kell will discuss how Australia’s financial system provides vital functions for both the economy and society and the need to recognise people as the centre of this system.

Principal of Meld Studios, Rebecca Hendry will present on the human-centred design approach and how it can be applied in your organisation.

In Preparation

Before the event, please reflect on the below question:

What are three qualities/features of a business or service that you value?

Event details

This national video conference event will be held at the following ASIC offices:

A light lunch or morning tea will be provided.

Please extend this invitation to your colleagues and RSVP by Monday 10 September 2018 using the button below, as places are limited.

Please indicate which location you will be attending, as well as any dietary requirements when you register.

You are also welcome to submit any questions or comments to the presenters when you register.

Register to attend this event

After registering, a calendar invitation will be sent so you can lock this event into your diary.


Peter Kell

Peter Kell

Peter Kell commenced as ASIC Deputy Chair on 6 May 2013. Prior to this appointment he was a Commissioner from 7 November 2011.

From August 2008, Peter was Deputy Chair of the Australian Competition and Consumer Commission (ACCC). He was President of the International Consumer Protection Enforcement Network in 2009-10 and also served on the Consumer Policy Committee of the Organisation for Economic Co-operation and Development (OECD). Peter has been on the Australian Government Financial Literacy Board since its establishment and is a member of the Commonwealth Consumer Affairs Advisory Council.

Before joining the ACCC, Peter was Chief Executive of CHOICE (formerly the Australian Consumers Association) and a board member of the global consumer organisation Consumers International.

Between 1998 and 2004, he was ASIC’s Executive Director of Consumer Protection and its New South Wales Regional Commissioner.

Rebecca Hendry

Rebecca Hendry

Rebecca is a human-centred designer who passionately believes in the way design can impact people’s lives; through the organisations, products and services they encounter every day.

She has worked in, managed and led design teams for more than 18 years. In various roles, she has worked to influence at all levels of the organisation; demonstrating the value of design from strategy through to delivery. This has meant growing, nurturing and scaling design capability, alongside ensuring a design led approach is top of mind at leadership levels.

In recent years, Rebecca has pursued a deeper understanding of behavioural change and psychology, cultural change in organisations and neuroscience-based coaching. Her current focus is to understand how to scale a design led approach in the organisations Meld works with and in the communities those organisations serve.

Financial Capability: An international perspective